ECOMMERCE EBOOK - EDUCATIONAL VIDEO
Teikametrics is a frontrunner in the e-commerce advertising world, utilizing AI-powered technology to help people sell online and optimize their business. They enlisted my help to create a video promoting their latest e-book, which helps sellers understand the technical topics of DSP and Sponsored Display. My task was to generate excitement for the free e-book and to present it in a visually enticing way.
TONE: EXCITING, HELPFUL, ENERGETIC
Stair tread installation - EDUCATIONAL VIDEO
When it comes to home renovations and DIY projects, the importance of educational videos that clearly demonstrate a company's product offering can't be overstated. When Kolay Flooring approached me with this project, they had amazing products with no video content to show them off. I set out to change that for the better, starting with this engaging and informational Stair Tread Installation video.
TONE: INFORMATIONAL, ENCOURAGING
CREDIT: EDITOR, VIDEOGRAPHER
Nursing home facilities - EDUCATIONAL VIDEO
One of a lawyer's most important responsibilities is connecting with the clients that need their help the most, and even more importantly those who are seeking answers to life-altering questions. For Stalwart Law Group, a Southern California firm known for their expertise in elder abuse litigation, informing the public about nursing homes and related matters is a huge priority. This video was created as part of a larger social ad campaign to inform the elderly and their families about these important issues.
TONE: PROFESSIONAL, CARING
TEIKAMETRICS INTERVIEW - EDUCATIONAL VIDEO
As mentioned above, Teikametrics is a frontrunner in the e-commerce advertising world, utilizing AI-powered technology to help people sell online and optimize their business. One of their most recent ambitions has been an effort to provide free access to their tool so that they can help as many sellers as possible. While this is more of a straight-forward long form conversation, I wanted to add some branding flare and grab the viewer's attention from the first few seconds, making sure to give them a clear view of what the conversation would entail.
TONE: CONVERSATIONAL, INFORMATIVE